Values and Leadership Series - “The Value of Values for Founders and Entrepreneurs”

by Bauer Leadership Center


Wed, 20 Sep 2017

4:00 PM – 6:00 PM

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Knight Hall
Emerson Auditorium and Frick Forum

One Brookings Drive, Campus Box 1156, St. louis, MO 63130, United States

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Co-sponsored by Entrepreneurs' Organization (EO), Bauer Leadership Center and EMBA Program

Entrepreneurs sometimes fall into the trap of thinking that things like “values” and “culture” are issues they’ll get to once they can stop worrying about how to keep the lights on. But if values are not clearly articulated and firmly defended from a venture's earliest days, founders have little chance of creating companies that embody their deeply-held values. Moreover, those deeply ingrained values can be the critical differentiating ingredient in a new venture’s success formula. In this seminar, we consider the role and importance of values in entrepreneurship, and explore the chronic challenge of standing firm on values when faced with intense growth pressure.

Forum Format
4:00 PM The Value of Values for Founders and Entrepreneurs - Lectured by Stuart Bunderson, George & Carol Bauer Professor of Organizational Ethics & Governance and Co-Director of the Bauer Leadership Center

4:30 – 5:15 PM Panel Discussion

Joe Edwards, Owner-Developer, Blueberry Hill
Jennifer Labit, Founder and CEO, Cotton Babies, Executive MBA Alumna
Brian Matthews, Co-Founder and General Partner, Cultivation Capital
Aaron Perlut, Partner, Elasticity
Andrea Simon, Ph.D., Corporate Anthropologist, President, Simon Associates Management Consultants

Moderated by:
Cliff Holekamp, Olin Business School, Academic Director of Entrepreneurship

5:15 – 6:00 PM Light Reception

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Knight Hall
Emerson Auditorium and Frick Forum

One Brookings Drive, Campus Box 1156, St. louis, MO 63130, United States


Cliff Holekamp

Academic Director of Entrepreneurship

Washington University

Cliff Holekamp is a Senior Lecturer and Academic Director for Entrepreneurship at Olin Business School at Washington University in St. Louis. Additionally, he is the Cofounder and a General Partner of Cultivation Capital, an early stage venture capital firm. Prof. Holekamp holds a B.A. from Washington & Lee University and an MBA from Washington University in St. Louis.

Joe Edwards


Blueberry Hill

Joe Edwards is a businessman, developer, and civic leader who helped revitalize the Delmar Loop area, which connects St. Louis and University City, Missouri. Dubbed “The Duke of Delmar” by St. Louis Magazine,[1] he opened his first business in The Loop in the 1970s, and has since led various efforts that helped transform the Delmar Loop into one of the most vibrant restaurant, shopping, and arts-and-entertainment districts in the country. In 2007, the American Planning Association named The Loop "One of the 10 Great Streets in America.[2]

In 1972, Edwards opened Blueberry Hill restaurant and music club, sparking a decades-long revitalization of the street. Rock legend and Rock and Roll Hall of Fame inductee Chuck Berry, an old friend of Edwards', performed monthly in Blueberry Hill's Duck Room.

Jennifer Labit

Founder and CEO

Cotton Babies

Jenn is a business leader, author, and speaker. She is also the Founder & CEO of Cotton Babies and a mom with four children. She created bumGenius, a world-leading brand of cloth diapers. Here, she writes about everything from her experiences in the baby industry to her journey through the challenges of merging motherhood with full-time corporate leadership. #ceomom

Brian Matthews

Co-Founder and General Partner

Cultivation Capital

Brian Matthews co-founded and is a General Partner at Cultivation Capital. Brian has a passion for mentoring and developing start-up founders. He is an investor and mentor at SixThirty FinTech Accelerator and a founder of River City Internet Group. Brian is a serial entrepreneur having co-founded and assisted in the sale of the following technology companies: Primary Network to Mpower Communications in 2000, Vertecon to Perficient in 2001, CDM Fantasy Sports to Liberty Media in 2006, and IntraISP to Clearwire Communications in 2007.
In addition to his role at Cultivation Capital, Brian serves on the boards of SafeTrek, S4, LockerDome, Hatchbuck, TopOPPS, Tunespeak, Aisle411, Globalhack, and the Friends of T-REX. Brian is also a General Partner in the SixThirty FinTech Accelerator.
Brian has a B.S. in Mechanical Engineering from the Missouri University of Science and Technology and worked at McDonnell Douglas for 12 years before beginning his entrepreneurial career in 1993.

Aaron Perlut



A former senior Omnicom (FleishmanHillard) counselor and communications executive for two of the nation’s largest energy companies, Aaron has spent more than 20 years in media and marketing helping a range of organizations — from Fortune 500s to professional sports franchises to economic development authorities to well-funded startups to non-profits — manage reputation and market brands in an evolving media environment.
An early adopter in the social media space, creating online communities and working closely with bloggers before they became accepted in mainstream media, Aaron develops unique marketing communications and reputation management strategies meant to break through the clutter of today’s crowded media environment that straddle both new and traditional media realms and has counseled organizations including H&R Block, Capital One, the St. Louis Regional Chamber, CafePress, the National Football League, aisle411, SunEdison, LockerDome, UPS, Anheuser-Busch InBev, Charter Communications, Papa John’s, and the Karate Kid Haircut Association.

Andrea "Andi" Simon, PhD

Corporate Anthropologist, President

Simon Associates Management Consultants

Andrea J. Simon, Ph.D., “Andi,” is a Corporate Anthropologist who specializes in working with organizations that need or want to change. Her company, Simon Associates Management Consultants (SAMC), was founded to help companies and organizations adapt to changing times. The approach to business innovation and adaptation is grounded in the theory, method and tools of anthropology.
When anthropology is applied to businesses and organizations it can help organizations and their leaders better see, feel and think in new ways. This agility has become essential as they adapt to the new business environment.

Hosted By

Bauer Leadership Center

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