In a world of rapid technological change, data-rich production processes, a purpose-driven talent pool, globally-integrated value chains, and calls for greater business accountability, business leaders must be equipped to make decisions that are both data-driven and values-based. That is, they must have the tools to critically evaluate and strategically utilize vast quantities of rapidly changing data using the latest analytic tools and techniques. In addition they must have the clarity, courage, and leadership skills to make decisions that respect personal/organizational values and societal responsibilities. This course presents a framework and set of tools for making values-based/data-driven decisions.
Cost for this two-day immersion training: $1,900.
J. Stuart Bunderson Co-Director of the Bauer Leadership Center and George & Carol Bauer Professor of Organizational Ethics & Governance
Seethu Seetharaman Director of the Center for Analytics and Business Insights & W. Patrick McGinnis Professor of Marketing
To learn more or register email Marcianne Gagliardi, email@example.com
Executive Education & Conference Center - KC 340
One Brookings Drive, Campus Box 1156, St. louis, MO 63130, United States
J. Stuart Bunderson
Professor Bunderson is co-director of the Bauer Leadership Center and the George and Carol Bauer Professor of Organizational Ethics and Governance at the Olin Business School at Washington University in St. Louis. He is also an honorary professor with the faculty of economics and business at the University of Groningen in The Netherlands. He holds a Ph.D. degree in Strategic Management and Organization from the University of Minnesota and B.S. and M.S. degrees from Brigham Young University. His award-winning research on issues of leadership and meaningful work has been published in leading management journals. He has delivered courses and seminars throughout the world to executives from leading public and private companies. Before pursuing an academic career, Professor Bunderson worked in organization and management development at PepsiCo, Inc.
Seethu Seetharaman is a W. Patrick McGinnis Professor of Marketing, Director of the Center for Customer Analytics and Big Data (CCABD), as well as the Academic Director of the Master of Science in Customer Analytics (MSCA) program, at the Olin Business School, Washington University in St. Louis. His research primarily deals with applied statistical and/or econometric models of consumer and firm behavior that inform pricing and advertising decisions, as well as promotional strategies of firms. Seethu’s research has been published in journals such as Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Quantitative Marketing and Economics etc. Seethu has consulted with companies in the consumer packaged goods industry, the automotive sector etc. Seethu has taught courses on Marketing Management, Data Analysis, Brand Management, Customer Analytics and Marketing Research to various constituencies (MBA, Executive MBA, MSCA, BSBA etc.) both in the US and abroad (China, India etc.). Seethu received his Ph.D. in Marketing at Cornell University. Seethu also holds B.Tech and M.S. degrees in Chemical Engineering (from the Indian Institute of Technology, Madras, and the University of Utah, respectively). Seethu is married to Gayathri, and has a 14-year old daughter, Aditi, and an 9-year old son, Satvik. Seethu is a big fan of the South Indian music composer Ilaiyaraaja and lives in Chesterfield.