Olin Business School at Washington University in St. Louis | Groups

ABOUT MARKETING & COMMUNICATIONS

Our mission is threefold:

  • First, the Olin Marketing & Communications department maintains the consistency of our brand across all our communications channels.

  • Second, we partner with every department in the business school to effectively communicate its news and events to the appropriate stakeholders.

  • Third, we facilitate internal communication to drive understanding and cohesion with internal audiences at the school—students, alumni, faculty, and staff.

We create, manage, and execute strategies that enhance Olin's brand awareness and reputation with key audiences and drive the growth of the business school's 12 degree and nondegree programs.

In September 2018, Olin launched a new unified brand designed to communicate our commitment to our mission, vision, and strategic pillars consistently across every program within the school. The brand messaging is designed to communicate Olin's position "as a premier educator of business professionals, championing better decision-making by preparing and coaching a new academy of leaders who will change the world, for good."

The Marketing & Communications team will work with your department on the design of key Olin communication pieces, including collateral material, web pages, and downloadable templates.

We are committed to making your communication campaigns fit your target audience and objectives. For marketing assistance, contact your Marketing & Communications brand representative.

 

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